Plastic pollution is one of the most important environmental problems that we face today. It impacts the environment and our health and wellbeing. We have all contributed to this problem – mostly unknowingly – and we must work to reduce and ultimately to End Plastic Pollution. Earth Day Network is committed to proactively be part of the solution and has created this Plastic Pollution Primer and Action Toolkit to support anyone who wants to contribute too. Our experience of almost 50 years has taught us that people care about their communities and will act to resolve problems when they have access to relevant information and tools to help them. Through the use of this toolkit you will be able to assess your current consumption of plastics and determine how you as an individual can lower your own plastic pollution impact. This is what we call your plastic pollution footprint. We have included a very simple to use plastic pollution footprint calculator and tracker that will allow you to monitor your progress as you reduce your plastic consumption and help to rid the world of this problem. It is important to note that the best behavior when it comes to disposing of plastics varies drastically by location. We have done our best to include advice and recommendations that are applicable across many different contexts and locations, but not all will necessarily be useful to you. This document is just the initial step to learning about this problem, what you can do and what resources are available to you and your community. The more you talk to others and learn about how your community and city are managing their consumption and disposal of plastics, the better prepared you will be to develop a Personal Plastic Reduction Plan.