Highlights
*HSM uses social media for health promotion and intervention related to alcohol.
*We report on 3037 HSM participants who discuss their experiences online.
*Participants were more likely to be female than other treatment seeking populations.
*95% of participants engaged in risky or highly risky drinking.
*HSM attracts a unique population of heavy drinking participants.
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- Copyright 2014 by Elsevier B.V.. All rights reserved.