By working collaboratively, pooling technical assistance resources, and attracting new sources of funding, the River Town Program provides an effective, regionally-based resource to help local communities recognize the river as a potential economic and community asset, and thus a resource worthy of protection. Strategies include:
- Economic growth based on outdoor recreational services and businesses.
- Community engagement that connects residents with healthy leisure activities through outdoor recreation.
- Well-maintained business districts that offer needed goods, services and jobs and demonstrate continuous community reinvestment.
- Safe, clean, "green," and well-maintained communities that demonstrate continuous community re-investment.
- Effective, well-maintained, and well-managed community infrastructure and resources.
- Economically and socially desirable land uses that support strong, vital, and healthy business growth, stability, expansion, and turnover.
- Strong healthy communities based on a sound institutional foundation that supports strategic decision-making, informed action, and continuous reinvestment.