I visited the Rockefeller Archive Center (RAC) three times during the 2009 - 2010 academic year. The center's holdings were relevant to research projects stemming from my dissertation. Furthermore, I wanted to learn more about the holdings as I began to extend beyond my current research. I analyzed the United Negro College Fund's (UNCF) campaign brochures during the first ten years of operation, 1944-1954, as a means of understanding the organization's advocacy of black higher education. The UNCF began as a philanthropic venture in 1944 with the expressed purpose of raising money and awareness for privately controlled historically black colleges, i.e., those organizations that began with the intention of providing a higher education to black students. The UNCF was operated by the presidents of privately controlled black colleges in conjunction with representatives of philanthropic organizations that provided human resources, financial and organizational support.