The Power of Storytelling
Organizations are doing remarkable work improving the lives of children. Yet too often we only hear about the continued problems. More bad news simply won't get people to care and act. People want to support programs that work. To motivate action for children, we must first share the amazing results that are already benefiting kids. Child Advocacy 360's groundbreaking national research provides quantitative proof that organizations telling stories focused on success can gain greater community and legislative backing for children's programs.
Moving from Nice to Necessary
This research is clear that stories are not just nice, they are essential. However, the story must demonstrate answers and results.
Child Advocacy 360's research provides simple, actionable principles for effective solutions-based communications:
- Tell stories about what works. Don't focus on problems.
- Give people the big picture and focus on the community's role.
- Provide concrete ways to get involved.
- Motivate an audience with anecdotal evidence if you don't have hard data. It can be just as effective.
Child Advocacy 360 provides recommendations for putting these components to work and which traps to avoid. When organizations use these principles, individuals and policymakers alike are more inclined to champion effective policies and programs for kids.
Nonprofits Need Support
We know what works, but many groups are not telling their success stories. They either do not know how, or they do not have the resources to focus on creating, collecting and sharing them.
They need help.
Communications training that provides solutions storytelling can enable groups to shape public discourse about children's issues and give them the tools to increase the financial and political support for their work.