This case study describes Fleisher Art Memorial's initiative to bring residents of the surrounding ethnically diverse neighborhood to its on-site programs. The report is part of a larger set of 10 case studies commissioned by The Wallace Foundation to explore arts organizations' efforts to reach new audiences and deepen relationships with their existing audiences. These in-depth reports lay out how the efforts were created and run, describe the results in detail, identify what helped them become successful, and show what got in the way of success. They add to a growing body of field-based research, providing specific examples of individual organizations' responses to unique circumstances. At the same time, each aspires to capture more broadly applicable lessons about what works and what does not -- and why -- in building arts audiences.