If advocates are to engage the public as allies in juvenile justice reform, they must promote a new narrative that is sufficiently coherent and persuasive to dislodge current thinking and reshape dominant understandings about the juvenile justice system. In this report, the FrameWorks Institute describes how this can be accomplished by explaining both adolescent development and the justice system in more accessible, more compelling terms. An accompanying communications toolkit -- Shifting Gears on Juvenile Justice — explains how to implement the reframing recommendations using examples from the juvenile justice field.
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