The 2017 Detroit Reinvestment Index, funded by The Kresge Foundation, measures perceptions of American cities, particularly the city of Detroit, among both National Business Leaders (N=300) and Detroit Metro-Area Entrepreneurs (N=300). The research was conducted online from December 2 through December 12th, 2016; approximate length of the survey was 15 minutes.
The objectives of the research are to:
* Track National Business Leaders' perceptions of and attitudes towards Detroit as a place to conduct business;
* Uncover strengths and weaknesses of the City of Detroit as perceived by Entrepreneurs who operate in the Detroit Metro-Area;
* Evaluate how National Business Leaders and Detroit Entrepreneurs view Detroit's recovery; and
* Understand the specific attributes on which Detroit needs to improve to better provide for businesses operating in the Detroit Metro-Area.