Offers television stations insights to help them engage their audiences, stimulate strategic thinking about their position and role in the market, and connect with viewers in ways that could lead to improved civic involvement.
Title: The Local TV News Experience: How to Win Viewers by Focusing on Engagement
Publication date 2007-07-20
Publication Year 2007
Authors
Bobby Calder
, Ed Malthouse
, Limor Peer
, Mary Nesbitt
Copyright holder(s)
Media Management Center, Northwestern University
Geographical Focus
North America / United States
Keywords
media management
, org page
, local television news
, news
, experience
Document type
Report/Whitepaper
Language
English
URL: https://www.issuelab.org/resource/the-local-tv-news-experience-how-to-win-viewers-by-focusing-on-engagement.html
Resource provided by IssueLab