The importance of the Red Cross to our nation and to the world led them to transform the organization. When Ms. Forman arrived in 2008, the Red Cross was facing a number of serious challenges -- a repeated turnover in leadership; a $209 million operating deficit and significant debt; an unwieldy organizational structure; difficulties within the Blood Services operations; outdated IT systems; a powerful but tired brand; and a fundraising strategy in need of a makeover.
It was very clear to Ms. Forman that the Red Cross needed to be saved so it could continue its humanitarian mission for generations to come. Six key initiatives were identified: achieving financial stability, increasing donations, improving Blood Services quality, revitalizing the Red Cross brand, modernizing our IT systems and promoting teamwork -- a part of what we call One Red Cross.
Five years later, excellent progress has been made on all six initiatives. The Red Cross has been transformed into a financially stable, leaner and more efficient organization, better prepared for the future. Employees and volunteers have embraced change, created a culture of cost-consciousness and achieved extraordinary successes through the power of teamwork.
This report tells you the story of the turnaround and transformation; what has been achieved, what is happening now, and the plans for the future. It is a story that involves dedicated volunteers, donors and supporters -- the true heroes behind the Red Cross mission.