Young women donors today are holding their own when it comes to charitable giving, bucking the trend of Millennials and Gen Xers being less generous than their predecessors, according to the newest report in the Women Give series released today by the Women's Philanthropy Institute (WPI) at the Indiana University Lilly Family School of Philanthropy. Findings from the study, which is funded by a grant from the Bill & Melinda Gates Foundation, have implications for donors and fundraisers alike.
Conventional wisdom says younger generations—Millennials and Gen Xers—are less generous than their predecessors. However, a closer look reveals that giving by young single women Gen Xers/Millennials is holding steady compared to their counterparts 40 years ago; giving by single men and married couples, on the other hand, has dropped.
The Women Give 2016 report investigates how charitable giving has changed across generations, given that women's roles within the family and within society have changed. To do so, this study compares young adults across two generations: the pre-Boomer generation, also known as the Silent generation, when they were young adults four decades ago; and Generation Xers/Millennials, who are young adults today.