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How the multibillion-dollar business behind online advertising could reinvent public media, revitalize journalism and strengthen democracy
John S. and James L. Knight Foundation;
This report examines trust in media, showing that many young adults use news media to make decisions on policies and voting. It reveals that a majority of young adults are concerned about the impact of news on democracy and unity in the country, expressing that news organizations might divide and polarize citizens. Conducted by NORC at the University of Chicago, the report analyzes the findings of a survey of 1,660 adults between the ages of 18 and 34. It also surveyed large samples of African American and Hispanic participants to explore beliefs and behaviors across races and ethnicities. The study shows that young people believe some news sources are actively hurting democracy and corroding national unity. Sixty-four percent of young adults say their least-liked news source hurts democracy and 73 percent say their least-liked news source divides the country. Only 47 percent say their favorite news source helps unite it. When comparing partisan attitudes, 51 percent of Democrats say their favorite source unites the public, while 42 percent of Republicans say the same.
Across the news industry, organizations large and small, commercial and nonprofit, single issue and daily news are experimenting with "engagement": Audience engagement, engaged journalism, engagement editors and specialists, engaging for trust, and the list goes on. But what is engagement? Why are organizations experimenting with engagement, and to what effect? We set out to answer these questions through a four month research project where we surveyed the field to identify the practices organizations consider to be "engaged journalism," an inclusive practice that prioritizes the information needs and wants of the community members it serves, creates collaborative space for the audience in all aspects of the journalistic process, and is dedicated to building and preserving trusting relationships between journalists and the public. We then dove deep into four very different organizations to learn not only what they do, but why they engage with communities, as well as how they know if their strategies are having an impact.
Media Impact Funders;
With support from the Bill & Melinda Gates Foundation, Media Impact Funders has been researching trends, challenges and opportunities for global media funding. The research in this report draws on a variety of sources: data from the media data map through 2015, results from a survey of leading organizations engaged in funding media-related projects around the world, analyses of existing literature and reports, and insights offered by experts across a range of media funding issues.
Media Impact Funders;
Both radio and audio are being used in exciting ways to reach new audiences, spark civic engagement and dialogue across diverse communities, examine science and advance disability education, and much more. Radio, in particular, is garnering significant support from philanthropy across a range of programming themes. While perhaps considered a less dynamic media format in recent years, compared to extraordinary growth in web- and mobile-based media grantmaking, funding data tell a different story. Radio receives a significant share of philanthropic funding, particularly when compared to television and film and video.
The ability to communicate during and after a disaster is a life-and-death matter. And few disasters better exemplify this need than Hurricanes Irma and Maria, which devastated Puerto Rico in September 2017.Hurricane Irma struck on Sept. 6 and left more than a million people without power while weakening Puerto Rico's already fragile infrastructure. Then on Sept. 20, Hurricane Maria — a Category 4 storm — destroyed the islands' infrastructure. It left nearly the entire population without power and knocked out Puerto Rico's communications networks. Between 3,000–5,000 people died, making Maria one of the deadliest disasters in U.S. history. And the inability of Puerto Ricans to make calls or access life-saving information contributed to the death toll.The failure of the islands' communications infrastructure was a major factor in the death toll. This report's goal is to call attention to the critical need to examine and investigate all of the causes for the collapse of the communications networks -- and to ensure a crisis like this isn't repeated.
Skoll Cennter for Social Impact Entertainment;
Social impact entertainment (SIE) is changing the world. Our landmark report explores this emerging field through the views and insight of the artists and industry experts who know it best.
Rockefeller Archive Center;
Within communication and media studies, Paul Lazarsfeld is primarily known for his methodological innovations in the field of audience research. Yet, during the early 1950s, Lazarsfeld was asked to chair the Ford Foundation's Television Advisory Committee (TAC). This committee had been established by Robert M. Hutchins, then an associate director of the Ford Foundation. Hutchins had established the TAC as a means of continuing the work of the Commission on the Freedom of the Press, that he himself had chaired during the mid-1940s. Based upon material held in the Ford Foundation archives at the Rockefeller Archive Center, as well as material held at the archives of Columbia University and the University of Maryland, this paper provides an overview of Lazarsfeld's chairing of the TAC. It examines Lazarsfeld's relationship with both the commercial broadcasting industry and the media reform movement, two factions that had an interest in the work of the TAC, but whose relationship with each other was antagonistic. The paper argues that he was selected to chair the TAC because of his previous involvement with, and good standing within, the two factions. Ultimately, however, Lazarsfeld was unable to advance the cause of media reform within the Ford Foundation, and oversaw the production of a research report that was of little consequence, either to the development of television as a new medium, or to the case of media reform.
The Pew Charitable Trusts;
This report from the Pew Charitable Trusts highlights practices for state programs aimed at expanding broadband access to un- and underserved areas.Based on interviews with more than three hundred representatives of state broadband programs, Internet service providers, local governments, and broadband coalitions, the report identified five promising and mutually reinforcing practices: stakeholder outreach and engagement at both the state and local levels; a policy framework with well-defined goals that connects broadband to other policy priorities; planning and capacity building in support of broadband infrastructure projects; funding and operations through grant programs, with an emphasis on accountability and data collection; and program evaluation and evolution to ensure that lessons learned inform the next iteration of goals and activities. The study explores how nine states — California, Colorado, Maine, Minnesota, North Carolina, Tennessee, Virginia, West Virginia, and Wisconsin — have adapted and implemented different combinations of those practices to close gaps in broadband access.
Center for High Impact Philanthropy at University of Pennsylvania;
Multiple surveys over the past decade have revealed a trend of declining confidence in democracy among Americans. While many factors contribute to this growing sense that democracy is weakening, there are practical and thoughtful efforts underway to reverse these sentiments. The Center for High Impact Philanthropy's "We the People: A Philanthropic Guide to Strengthening Democracy" creates a framework for anyone looking to strengthen the democratic system.To assist donors who are ready to act immediately, CHIP has published a supplement, "We the People: Nonprofits Making an Impact to Strengthen Democracy," highlighting initiatives and organizations that are strengthening democracy through civic engagement and local media.
Media Impact Funders;
This report provides an examination of the current state of the field of media impact assessment, which Media Impact Funders (MIF) has been tracking for seven years. It is meant to serve as a practical resource for funders who want to understand where to start. Informed by feedback from our network, it represents a synthesis of the past seven years of work we've done in the impact space, and includes examples of successful media impact evaluation, tools and frameworks for assessment, and the challenges of defining and measuring impact in a rapidly-shifting media landscape.Our years of research have led us to four key insights, and this report includes a deep dive into each of them, as well as companion guest essays from leaders in the field. We hope you will use this guide to inform your own practice, and to continue this critical conversation.
This report seeks to investigate existing research about crowdfunding for nonprofit organizations using the lens of #GivingTuesday as a way to focus on the questions, concerns, and potential for this relatively new tool for giving to nonprofit organizations. Crowdfunding is broadly defined as "the raising of capital from a large and diverse pool of donors via online platforms" (Davies, 2014). While many forms of crowdfunding exist, including funding of for-profit projects, businesses, and peer-to-peer giving, this report focuses on crowdfunding for nonprofit organizations exclusively.